KOO – SEALED IN GOODNESS
After the Great Depression, the Langerberg Ko-operasie was formed by a group of Western Cape farming families. Rumour has it that this is where the name KOO originated from. By using a simple peach and a tin, the Ko-operasie realised their dream of up-lifting the community, making the fruit available all year around. They cleverly positioned their brand with the slogan ‘sealed in goodness’.
Marketing was still very much in its infancy, but this entrepreneurial and innovative group of people thought about and did things differently.
The Koo team eventually went global when they started exporting and delivering their products to the Allied troops during World War 2. Entrepreneurial co-operation in service, was and still is the heartbeat of KOO and is what continues to set them apart, benefitting communities worldwide.
KOO continued expanding their range, and started producing canned veggies, followed by another innovative idea in 1945. “THE CHOICE IS KOO” campaign was launched, using a KOO Caravan which was the Ko-Op’s version of a street food-truck. The truck travelled the country, handing out delicious samples of products and distributing recipes which would be passed on to future generations.
A WOMEN’S TOUCH
A sharp rise in demand meant that production at the Langeberg factory needed to be increased. The sorting and processing of the fruit was a most important task and required hands on attention. Only women were employed for this job, as the belief was that they had a softer touch with the fruit.
KOO TRAVELS THE WORLD
Koo fruit also attracted much interest in the international market, and soon found its way into many homes in Germany, Austria, Japan, Italy, Greece and Canada.
KOO COMES OUT TOPS AT THE WORLD FOOD OLYMPICS
Between 2000 and 2010 KOO Sliced Peaches won a Gold Medal at the World Food Olympics, with an advertisement featuring in Die Huisvrou magazine. A television and radio campaign followed, introducing the new slogan
“KOO NATURE’S GOODNESS – SEALED IN FRESHNESS”.
During this time KOO also deservedly scooped various prizes in the TNS Sunday Times Awards, the World Food Olympics and the SA Ekasi Brand Awards.
KOO UNITES AGAINST HUNGER
Assisted by Tiger Brands, KOO threw the full weight of their brands behind the Unite Against Hunger campaign, fighting hunger in KOO communities. Renowned Chef, Ainsley Harriet and many other chefs from around the world were invited to join KOO for the World Cooks Tour. KOO assisted in feeding 90 000 school children each month.
KOO sources their produce from established farms and deliver only the best quality and taste.
KOO understands the demands of today’s busy lifestyle and conveniently offers sealed-in goodness, offering a wide and versatile range of products. Be it for breakfast, lunch, dinner, desserts, snacks or any other ideas that adventurous foodies can come up with.
For more than 75 years, KOO has been a part of South African society.
Koo loves that almost everyone has a Koo story, whether it’s getting together with friends and KOO meals, or a late- night snack of KOO beans on toast whilst cramming for finals.
Try this simple mouth-watering KOO recipe:
HOT AND SPICY CHAKALAKA RICE
Pot, wooden spoon
- Boil the rice until cooked.
- Once rice is cooked, mix with the chakalaka and mixed vegetables.
- Gently heat through while stirring.
- Season with salt and pepper.